VenmoU is a yearly social campaign aimed to help college students with financial support by offering a chance to win cash prizes to help with the rising cost of being a college student while also creating buzz around using the Venmo products.

For 2022, Venmo launched the #VenmoU $500K Finals Giveaway to support students as they head into the end-of-year crunch. We created a cube installation that toured different college campuses nationwide, with life-size QR codes that students can scan to enter for a chance to win money and prizes. To support the campaign Venmo partnered with artists Pink Sweat$, mxmtoon, Tai Verdes, and Blu DeTiger to share updates and entry info across their social channels.